sarah simmons-krohn

featured art direction

REI | Will You Go Out With Me

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“as an artist and designer, sarah combines her unique abilities as a trained fine artist with her impeccable tastes. the result is work that speaks directly into trend, art history and the design conversation with a fresh and much needed point-of-view.”

— zachary davis, owner of never coffee + creative director at imagination international inc.

Never Coffee | Portland, OR | @neverlab

Roles: Brand Director | Art Director : Brand Development, Website and Webshop Development, Product Design and Development, Packaging Design and Development and Social Campaigns | Copywriter | Interior Design | Mural Painter

photo by marshall steeves

Never Coffee was an all encompassing project taking the idea of a business and making it a reality. From initial brand development to color systems to brand guidelines all the way to tote bag design, special one-of-a-kind packaging systems and artist collaborations. I worked to make the Never Coffee brand stand out from the pack with a colorful feel.

see the full project page for never coffee >

go to the never coffee website >

Never Coffee

NEVER X STUDIO HA | PROFILE FILM | 2017

Role: Art Director
Director: Everett Nate Yockey | Production Agency: Juliet Zulu

NEVER x Studio HA from Never Coffee on Vimeo.

PUMA | Play Loud Brand Design | print | 2016

ROLE: art Director
Production Agency: Juliet Zulu

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REI | Will You Go Out With Me? | 2016

Role: Art Director, Production Design
Director: Everett Nate Yockey | Production Agency: Juliet Zulu

Will You Go Out With Me? from JULIET ZULU on Vimeo.

REI | #OPTOUTSIDE CAMPAIGN | 2016

Role: Art Director, Production Design
Director: Zak Davis | Production Agency: Juliet Zulu

Space Bitch | Short Film | 2016

Role: Production Design | Art Direction

Director: Zachary Davis | Production Agency: Juliet Zulu

Space Bitch is a short film that was featured solely at the a/vec event celebrating artistic collaboration hosted by Marmoset Music in Portland, Oregon. click here For an in depth look at the event

PUMA | #choosespeed #choosepower #choosetouch campaigns | 2016

ROLE: art Director
Production Agency: Juliet Zulu

#CHOOSESPEED from JULIET ZULU on Vimeo.

#CHOOSEPOWER from JULIET ZULU on Vimeo.

THE ATHLETIC | PORTLAND, OREGON | THE WILL BRYANT COLLECTION | 2015

Role: Art Director, Production Design
Photographer: Brenton Salo | Production Agency: Juliet Zulu

PUMA | Ignite Your City Campaign | 2015

Role: Art Director, Production Design
Director: Everett Nate Yockey | Production Agency: Juliet Zulu

PUMA | @pumasportstyle | 2015-2016

Role: Art Director
Production Agency: Juliet Zulu

Featured

In collaboration with Puma, my team worked with the designs of brands such as Stampd, Alexander Mcqueen, Fenty, Swash, ICNY, Saint Heron and many more to bring their collections to life on Puma's premier lifestyle Instagram account @pumasportstyle.

Using 3, 6, and 9 grid layouts we curated and created bold, eye catching posts that pushed the limits of the platform, bringing thousands of new followers to the account.

Featured @pumasportstyle grids